Chevrolet
Built for Comfort, Driven for Safety Campaign
COURSE:
Advertising Design, Fall 2024
Blending imaginative visuals with Chevrolet’s core values, this campaign reinforces the brand’s commitment to safety, comfort, and reliability. Symbolic imagery like clouds, bubble wrap, and cozy blankets bring these ideas to life across airport displays, billboards, and Instagram ads. Together, the designs highlight Chevrolet’s promise of peace of mind while elevating the everyday driving experience.
