Goldfish Crackers
In Our Golden Era
COURSE:
Advertising Design, Fall 2024
Inspired by pop culture and community, Pepperidge Farm’s Goldfish connects with fans through a playful print ad. The headline “In Our Golden Era” features Goldfish crackers arranged as friendship bracelets, nodding to Taylor Swift’s iconic “Eras” theme and the tradition of bracelet exchanges at her concerts. The tagline “The Snack That Tops The Charts” cleverly ties Goldfish’s charm to Swift’s chart-topping success. This ad refreshes the brand with a fun, nostalgic twist, bridging the joy of snacking with the excitement of Swift’s world and resonating with fans and families alike.
