Chevrolet
Built for Comfort, Driven for Safety Campaign
COURSE:
Advertising Design, Fall 2024
Through creative and visually striking advertisements, this campaign highlights Chevrolet’s dedication to safety, comfort, and reliability. The airport display, billboard, and Instagram paid media post all utilize unique imagery—clouds, a cozy blanket, and protective bubble wrap—to symbolize Chevrolet’s commitment to elevating the driving experience. These designs emphasize the brand’s promise of security and comfort, ensuring peace of mind for drivers and passengers alike. By merging innovative visuals with the core values of trust and durability, this campaign reinforces Chevrolet’s position as a leader in the automotive industry while appealing to a broad audience.
