Be Kind to Your Mind!
National Alliance on Mental Illness
2024
Rooted in NAMI’s mission to reduce stigma, this campaign brings mental health advocacy to life with the uplifting message “Be Kind to Your Mind!” Hand-lettered typography shaped like a brain and a bright, hopeful palette make the message approachable and memorable. The campaign extends across wearable merch, print goods, a mural, and social media to inspire everyday empathy and awareness.
