National Alliance on Mental Illness
Be Kind to Your Mind!
COURSE:
Advertising Design, Fall 2024
Rooted in NAMI’s mission to reduce stigma, this campaign brings mental health advocacy to life with the uplifting message “Be Kind to Your Mind!” Hand-lettered typography shaped like a brain and a bright, hopeful palette make the message approachable and memorable. The campaign extends across wearable merch, print goods, a mural, and social media to inspire everyday empathy and awareness.
