National Alliance on Mental Illness
Be Kind to Your Mind!
COURSE:
Advertising Design, Fall 2024
Located at the heart of mental health advocacy, the National Alliance on Mental Illness works to reduce stigma and foster open conversations. While they have made great strides in building awareness, this campaign seeks to reach more individuals in a relatable and impactful way. This project refreshes its message with a vibrant visual campaign built around the mantra “Be Kind to Your Mind!” Featuring hand-lettered typography designed to fit within the shape of a brain, the campaign uses a positive color scheme to evoke hope and optimism. This campaign strengthens NAMI’s mission to inspire empathy and support for mental health by applying the design across a t-shirt, notebook, murals, temporary tattoos, a tent, and an Instagram post.
